WMS Conference Schedule
| Thursday, Oct. 27 | Friday, Oct. 28 | Saturday, Oct. 29 | |
|
10:00am |
A) "Time, Money Humans – Your Business’ 3 Most Valuable Resources” Presenter: Lynne Jacob, MLJ Coaching Intl. B) “Lean Manufacturing: An Introduction” Presenter: Sepp Gmeiner, Lignum Consulting C) “Going Global: International Trade Workshops for the Wood Industry” Presenter: Stephen Kennedy, Wood Manufacturing Council |
A) "Marketing Your Company with the Web and Social Media" Presenter: Iain MacDonald, Centre for Advanced Wood Processing B) “Diversifying into Closet and Storage Products” Presenter: Jeff Klein, Association of Closet and Storage Professionals C) “Finishing for Small Wood Shops” Presenter: Jason Chiu, Centre for Advanced Wood ProcessingSession F132 - Meeting Room A1 |
A) “Wood Finishing Spray Techniques” Presenter: Pat Doherty, Graco B) “Making Dollars & Sense Out of Your Advertising Expenses” 1.0 CMA CEU Presenter: Dave Grulke, Cabinet Makers Association ________________ C) “Five Cost-Effective Technology Ideas for Cabinetmakers” Presenter: Tom Burke, 20-20 Technologies |
|
11:30am |
A) “Sustainable Architectural Woodwork Certification: What’s in it for You?” Presenter: Steve Glegg, Stirling Woodworks / AWMAC B) "Marketing Your Company with the Web and Social Media" Presenter: Iain MacDonald, Centre for Advanced Wood Processing C) “The Cost-Benefits of Employee Training” Presenters: Ted Padfield and Richard Bruckeder, Conestoga CollegeSession T231 - Meeting Room A1 |
A) “Case Study: Advance Green Finishing Technologies" Presenter: Jim Deslaurier, Deslaurier Custom CabinetSession F211 - Salon 101B B) “Develop Your Human Resources to Leverage Your Time” Presenter: Lynne Jacob, MLJ Coaching Intl C) “Using Diamond Tooling to Reduce Costs & Improve Quality” Presenter: Scott Burton, Royce/Ayr |
A) “Marketing Your Closet Business to Real Estate Professionals” Presenter: Jeff Klein, Association of Closets and Storage Professionals B) "The Coss-Benefits of Employee Training” Presenters: Ted Padfield and Richard Bruckeder, Conestoga College |
|
1:00pm |
A) “Diversifying into Closet and Storage Products" Presenter: Jeff Klein, Association of Closet and Storage Professionals B) “Wood Finishing Spray Techniques” Presenter: Wendy Hartley, Graco C) “Making Dollars & Sense Out of Your Advertising Expenses” 1.0 CMA CEU Presenter: Dave Grulke, Cabinet Makers Association |
A) “Lean Manufacturing: An Introduction” Presenter: Sepp Gmeiner, Lignum Consulting B) “Time, Money Humans – Your Business’ 3 Most Valuable Resources” Presenter: Lynne Jacob, MLJ Coaching Intl C) “Making Dollars & Sense Out of Your Advertising Expenses” 1.0 CMA CEU Presenter: Dave Grulke, Cabinet Makers Association |
A) “The Essentials of Cost Estimating” 1.0 CMA CEU Presenter: Sean Benetin, Millwork & More, LLC B) “Diversifying into Closet and Storage Products” Presenter: Jeff Klein, Association of Closets and Storage Professionals C) “Finishing for Small Wood Shops” Presenter: Jason Chiu, Centre for Advanced Wood Processing |
|
2:30pm |
A) “Finishing for Small Wood Shops” Presenter: Jason Chiu, Centre for Advanced Wood Processing B) “Marketing Your Closet Business to Real Estate Professionals” Presenter: Jeff Klein, Association of Closet and Storage Professionals C) “New Wood Product Development" Presenter: Barbara Bell, Formativ Design |
A) “Marketing Your Closet Business to Real Estate Professionals” Presenter: Jeff Klein, Association of Closet and Storage Professionals B) “New Wood Product Development" Presenter: Barbara Bell, Formativ Design C) “Five Cost-Effective Technology Ideas for Cabinetmakers” Presenter: Tom Burke, 20-20 Technologies |
A) "Marketing Your Company with the Web and Social Media" Presenter: Iain MacDonald, Centre for Advanced Wood Processing
|
|
4:00pm |
A) “The Essentials of Cost Estimating” 1.0 CMA CEU Presenter: Sean Benetin, Millwork & More, LLC B) “Develop Your Human Resources to Leverage Your Time” Presenter: Lynne Jacob, MLJ Coaching Intl C) “Using Diamond Tooling to Reduce Costs & Improve Quality” Presenter: Scott Burton, Royce/Ayr |
A) “The Essentials of Cost Estimating” 1.0 CMA CEU Presenter: Sean Benetin, Millwork & More, LLC B) “Sustainable Architectural Woodwork Certification: What’s in it for You?” Presenter: Steve Glegg, Stirling Woodworks / AWMAC C) “Digital Marketing in the New Game” 1.0 CMA CEU Presenter: Christian Smedberg, Osborne Wood Products |
Notes: All sessions are 60 minutes long except "The Essentials of Cost Estimating," which runs 90 minutes. Registration for each session is $25 in advance; $35 at the show.
The Cabinet Makers Association is offering a 1.0 Continuing Education credit for each of the sessions it is presenting. Learn more about the CMA's Professional Certification Program.
All sessions will be held at the Direct Energy Centre.
WMS CONFERENCE SESSION DESCRIPTIONS
Time, Money, Humans - Your Business' Three Most Valuable Resources
Session T111: 10/27/11, 10:00 AM -11:00 AM, Salon 101B
Session F322: 10/28/11, 1:00 PM -2:00 PM, Salon 101A
This session will help you end struggling, sacrificing and settling for less running your small wood products business. Hear simple steps to help you triple your profits, quadruple your fun, and build retirement on your terms without working harder and longer hours. In just 60 minutes Lynne Jacob, an expert in helping small business owners SOAR with their businesses since 2003, will show you the top three challenges in small businesses today and how to overcome them by:
- Better managing your time and making every minute productive;
- Understanding the people on your team and leading a championship support team; and
- Regaining the passion for your woodworking business, and growing a solid profit margin … which will weather every economic climate
Presenter: Lynne Jacob, MLJ Coaching Intl
Lean Manufacturing: An Introduction
Session T121: 10/27/11, 10:00 AM -11:00 AM, Salon 101A
Session F312: 10/28/11, 1:00 PM -2:00 PM, Salon 101B
This presentation is designed to help companies better understand the similarities and differences between a Lean program and a Quality program. The two programs will be explained as they apply to the woodworking and panel processing industry. Quality Systems bring procedures and documentation, Lean on the other hand wants to cut every non-value added activity. Is there a contradiction or just a dynamic conflict? With case studies, veteran woodworking consultant Sepp Gmeiner will create the link from the text book to the actual samples of waste in our factories. A step-by-step plan will outline how to successfully implement programs.
Presenter: Sepp Gmeiner. Lignum Consulting
Going Global: International Trade Workshops for the Wood Industry
Session T131: 10/27/11, 10:00 AM -11:00 AM, Meeting Room A1
Exporting is not for every woodworking business. Do you know if it’s right for yours? Get a preview of what Going Global workshop participants will learn across Canada. The “Introductory” workshop has helped many businesses understand the issues surrounding international trade and decide whether or not to pursue the export option. The upcoming “in-depth” workshops include International Trade Research & Marketing, Finance, Culture and Supply Chain.
Attendees will:
- Discover a broad range of export issues and topics covering Research, Marketing, Finance, Culture and Supply Chain;
- Find out how to sign up for both introductory and in-depth International Trade workshops; and
- Better understand whether or not to pursue export their wood products.
Presenter: Stephen Kennedy, Wood Manufacturing Council
Sustainable Architectural Woodworking: What's in it for You?
Session T211: 10/27/11, 11:30 AM -1:00 PM, Salon 101B
Session F522: 10/28/11, 1:00 PM - 2:00 PM, Salon 101A
The Architectural Woodwork Manufacturers Association of Canada has developed a Sustainable Architectural Woodworking (SAW) program that encourages the use of environmentally sustainable materials and processes,
Among the top reasons that AWMAC initiated SAW, include:
- It is the right thing to do: good for the planet, good for people and good for business;
- Demand from our clients for green products and practices is increasing; and
- The importance of presenting a united and comprehensive imitative for our industry.
Learn how your company can benefit from adopting this strategy.
Presenter: Steve Glegg, President of Stirling Woodworks Ltd.
Marketing Your Company with the Web and Social Media
Session T221: 10/27/11, 11:30 AM - 12:30 PM, Salon 101A
Session F112: 10/28/11, 10:00 AM - 11:00 AM, Salon 101B
Session S423: 10/29/11, 2:30 PM - 3:30 PM, Salon 101A
This seminar will introduce simple, practical tactics for increasing the visibility of your business and driving new, targeted customer inquiries using low-cost web-based tools and applications. The aim is to demystify the world of online search and social media and provide no-nonsense, plain-language advice that will enable owners and managers of wood products manufacturers to exploit new marketing opportunities while avoiding spending hours of non-productive time in cyberspace.
Attendees will learn:
- Effective website layout and design guidelines;
- Using web analytics software to track visitors and measure your site’s effectiveness;
- Search engine optimization (SEO) vs.pay-per-click advertising for targeted, inexpensive customer acquisition; and
- Social media – ways to make it work for your business.
Presenter: Iain Macdonald, managing director of the Centre for Advanced Wood Processing (CAWP) at the University of British Columbia
The Cost-Benefits of Employee Training
Session T231: 10/27/11, 11:30 AM - 12:30 PM, Meeting Room A1
Session S222: 10/29/11, 11:30 AM - 12:30 PM, Salon 101A
This session will cover a general cost benefit analysis of ongoing employee training illustrated by specific case studies.The presenters will describe several simple but effective strategies to implement employee training programs, including some that are low cost but still effective for companies with restricted budgets.
This session will provide recommendations that can be scaled to small, medium and large wood business enterprises.
Presenters: Ted Padfield and Richard Bruckeder, Conestoga College Woodworking Manufacturing Management
Diversifying into Closet and Storage Products
Session T311: 10/27/11, 1:00 PM - 2:00 PM, Salon 101B
Session F122: 10/28/11, 10:00 AM -11:00 AM, Salon 101A
Session S323: 10/29/11, 1:00 PM - 2:00 PM, Salon 101A
Many wood industry manufacturers are looking to other segments to diversify income sources — inside and outside the residential markets. This session will guide you in how to analyze new market opportunities in the the manufacture or specification of Closet and Storage products, where to get help with market research and how to translate ideas into action. Hear from an experienced practitioner on why you could be leaving money on the table if you haven’t considered closets.
Presenter: Jeff Klein, Owner of Closet Specialist and President of the Association of Closet and Storage Professionals (ACSP)
Wood Finishing Spray Techniques
Session T3211: 10/27/11, 1:00 PM - 2:00 PM, Salon 101A
Session S112: 10/29/11, 10:00 AM - 11:00 AM, Salon 101B
Wood finishing uses a variety of materials to accomplish the final appearance of the wood. Each material can require a different type of spray application to achieve the best quality finish. This presentation will cover the types of spray technologies and how each is best used for wood finishing.
Attendees will leanr:
- The way each technology atomizes material including the construction and components to enable the atomization;
- Transfer efficiency standards and technology transfer efficiency comparisons; and
- Explanation of maternal feed options for each spray technology.
PresenterS: Wendy Hartley, Marketing Manager, Graco Inc. (Thursday) and Pat Doherty, Graco Inc. (Saturday)
Making Dollars & Sense from Your Advertising Expenses
Session T331: 10/27/11, 1:00 PM - 2:00 PM, Meeting Room A1
Session F332: 10/28/11, 1:00 PM - 2:00 PM, Meeting RoomA1
Session S123: 10/29/11, 10:00 AM - 11:00 AM, Salon 101A
One of the most challenging areas for many custom woodworking business owners is understanding the role of advertising, how it impacts sales and making the appropriate ad buys to drive profitable business through the doors. This seminar will discuss traditional and modern media advertising from a client-centered perspective, and how to accurately separate your advertising winners from all the others, regardless of how many places you advertise.
Presenter: Dave Grulke, Executive Director, Cabinet Makers Association (CMA)
Finishing for Small Wood Shops
Session T411: 10/27/11, 2:30 PM - 3:30 PM, Salon 101B
Session F132: 10/28/11, 10:00 AM - 11:00 PM,Meeting Room A1
Session S333: 10/29/11, 1:00 PM - 2:00 PM, Meeting Room A1
This presentation is intended for small- to medium-sized wood product manufacturers who apply a manual finish onto their products. Participants will learn about the various types of finishes finishing techniques, tools and tips on improving the profitability of the finishing department.
Jason Jason Chiu, a quality control certification specialist and extension trainer at the Centre for Advanced Wood Processing, will cover the basics to improving the consistency of the finishing process and discuss methods to improve the quality. Not only will equipment be discussed, various in-house quality control tools and examples will be explained that will have an immediate benefit on your finishing department's profitability.
Presenter: Jason Chiu, Centre for Advanced Wood Processing (CAWP) at the University of British Columbia
Marketing Your Closet Business to Real Estate Professionals
Session T421: 10/27/11, 2:30 PM - 3:30 PM, Salon 101A
Session F412: 10/28/11, 2:30 PM - 3:30 PM, Salon 101B
Session S213: 10/29/11, 11:30 AM -12:30 PM, Salon 101B
This seminar will describe the opportunities of selling closet and other home organization products to real estate agents and house sellers.
Attendees of this session will learn how to:
- Utilize Closet & Storage Universal Design (SCUD) as a sales tool;
- Plan for multi-generational homes (parents, grandparents, kids all living together); and
- Design for retirement and assisted-living communities.
Presenter: Jeff Klein, Owner of Closet Specialist and President of the Association of Closet and Storage Professionals (ACSP)
New Wood Product Development
Session T431: 10/27/11, 2:30 PM - 3:30 PM, Meeting Room A1
Session F422: 10/28/11, 2:30 PM - 3:30 PM, Salon 101A
This presentation is intended for all manufacturers of wood products who wish to develop unique, superior products. Participants will learn about current best practices in product development including identifying market opportunities, idea generation techniques, translating trends into new products, working in cross-functional teams, designing for manufacturability, and mass-customization. The session will help manufacturers better understand:
- What is required to create differentiated products; and
- How having a more systemized product development process can help manufacturers move from a reactive cost control approach to a more proactive value creation approach.
Presenter: Barbara Bell, Formativ Design
Sponsored by the Wood Manufacturing Council
The Essentials of Cost Estimating
Session T511: 10/27/11, 4:00 PM - 5:30 PM, Salon 101B
Session F512: 10/28/11, 4:00 PM – 5:30 PM, Salon 101B
Session S313: 10/29/11, 1:00 PM - 2:30 PM, Salon 101B
Understanding your expenses and how to price your work is the most critical part of any business; yet it is one of the most misunderstood aspects of almost every company in the wood products industry. This seminar will touch on every single thing you need to know to understand how much your company costs to run, how to price your work and how to make a profit on EVERY SINGLE project you bid from now on.
You will learn how to:
- Find hidden labor and overhead expenses;
- Consider depreciation of assets into your hourly rate;
- Calculate Owner/Operator Value.
- Find your “true” hourly rate; and
- Develop a pricing program that makes you profitable.
Presenter: Sean Benetin, Founder and President, Millwork & More, and Immediate Past President of the Cabinet Makers Association (CMA)
Develop Your Human Resources to Leverage Your Time
Session T521: 10/27/11, 4:00 PM - 5:00 PM, Salon 101A
Session F222: 10/28/11, 11:30 AM -12:30 PM, Salon 101A
Opportunities abound for small businesses during this global economic crisis. Attend this session to learn how to recognize the opportunities and manage your time to take advantage of them. In just 60 minutes, Lynne Jacob, an expert in helping small business owners soar with their businesses since 2003, will help you:
- Tame the cash-flow beast - forever!
- Only take on jobs you want!
- Have more time to do things you want to do!
- Get the fun back into your business!
Presenter: Lynne Jacob, MLJ Coaching Intl
Using Diamond Tooling to Reduce Costs & Improve Quality
Session T531: 10/28/11, 4:00 PM - 5:00 PM, Meeting Room A1
Session F232: 10/29/11, 11:30 AM - 12:30 PM, Meeting Room A1
Scott Burton will apply his expertise in cutting tools used in modern woodworking machinery to help attendees learn more about the pros and cons of using diamond tooling in their operations. Attendees will learn:
- Cost benefits;
- Quality benefits; and
- Performance benefits.
Presenter: Scott Burton, Royce/Ayr
Case Study: Advance Green Finishing Technologies
Session F211: 10/28/11, 11:00 AM - 2:00 PM, Salon 101B
The owner of Deslaurier Custom Cabinets of Renfrew, ON, will discuss his company’s ongoing experiences of going green, including everything from the company’s facilities and processes to the materials it uses. Among its efforts, Deslaurier has moved to making its products using no-added formaldehyde panels and has moved to using all water-based finishes. Deslaurier will explain how his company is continually evolving its processes to ensure its operations are as efficient and environmentally friendly as possible.
Presenter: Jim Deslaurier, Deslaurier Custom Cabinet
Five Cost-Effective Technology Ideas for Cabinetmakers
Session F431: 10/28/11, 2:30 PM - 3:30 PM, Meeting Room A1
Session S232: 10/29/11, 10:00 AM - 11:00 AM, Meeting Room A1
The cabinetmaker – small and medium sized shops – have long been caught in a technology gap. The best new ideas typically were implemented by the largest manufacturers. The tide has now turned. Today savvy shop owners can use low-cost, high-impact media, hardware and software to leapfrog their competition. Spend 60 minutes and learn 5 good ideas you can implement in the next 90 days!
Presenter: Tom Burke, 20-20 Technologies
Digital Marketing in the New Game
Session F531: 10/28/11, 4:00 PM - 5:00 PM, Meeting Room A1
In this new digitally driven market, the presenter will guide you through some beginning steps on how to grow your company's digital presence, including online advertising, social marketing, search engine optimization, e-mail marketing, and various other digital channels. The presentation will also engage ideas on how to promote your Web presence offline through more traditional advertising techniques, how to tie all your efforts together for the maximum ROI and most importantly discuss how to put together a plan for tracking the success of your digital campaigns.
Presenter: Christian Smedberg, Director of Marketing, Osborne Wood Products